Go with the flow 🏄

We have been fortunate to work with Flow Retail for a rebranding with a new logo and visual identity 😍

Flow Retail offers a versatile POS platform for retailers of all sizes. Perhaps the best integration in the market between online store, department store and physical store. At least if you ask me... And I'm not an expert 😂

With ease of use, reliability and seamless integration in focus, selling on multiple platforms becomes like a dream come true. 🧠💡

And that was the starting point for the logo. An F showing flow and movement. The colors are based on cloud storage (sky blue) harmonized with solidity (deep blue) and the contrast of orange or “O'rosa” as I have baptized it. The color sand is the connecting link and can symbolize the foundation on which rivers often flow.

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🧑💻 Flow Retail is constantly evolving and it experiences customers through constant improvements and services that are updated weekly in the system.